Greeting Cards

A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions, such as birthdays, Christmas or other holidays, they are also sent to convey thanks or express other feeling. Greeting cards, usually packaged with an envelope, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large and small. While typically inexpensive, more elaborate cards with die-cuts or glued-on decorations may be more expensive.

Hallmark Cards and American Greetings are the largest producers of greeting cards in the world. Recycled Paper Greetings was the first to print their product on recycled paper, a practice much more common today. In the United Kingdom, it is estimated that one billion pounds are spent on greeting cards every year, with the average person sending 55 cards per year.

In western countries and increasingly in other societies, many people traditionally mail seasonally themed cards to their friends and relatives in December. Many service businesses also send cards to their customers in this season, usually with a universally acceptable non-religious message such as "happy holidays" or "seasons's greetings".

A custom greeting card made from an ESA/Hubble image

The custom of sending greeting cards can be traced back to the ancient Chinese, who

exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls. By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Year's greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s, with the oldest Valentine in existence being in the British Museum.^[2]

By the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & Co, Goodall and Charles Bennett began the mass production of greeting cards. They employed well known artists such as Kate Greenaway and Walter Crane as illustrators and card designers.

Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward. Humorous greeting cards, known as studio cards, became popular in the late 1940s and 1950s.

In the 1970s Recycled Paper Greetings, a small company needing to establish a competing identity against the large companies like Hallmark Cards, began publishing humorous "whimsical" card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.). By the 1980s there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry.

The largest recorded number of greeting cards sent to a single person went to Craig Shergold, an early beneficiary/victim of an Internet chain mail.